Our Keratin hair smoothing treatment is even better than chemical straightening, rather than ending out with dead straight hair, it leaves you with smooth hair that still has body, allowing you to continue to work with your hair as you normally would without the frizz. Our treatment is formaldehyde and aldehyde free, and is gentle enough for continued use – over and over. Our treatment soften the bonds in your hair rather than break the bonds, let’s put it this way this is a treatment that we would use on our own hair at Guys and Dolls Hair House.